Apple (AAPL) is, of course, among those expected to benefit from electronics discounting last Friday, dubbed “Black Friday,” and perhaps, too, from “Cyber Monday’s” price chopping, though to a lesser extent.
There are multiple notes on Black Friday results, over and above the fact sales seem to have been quite strong across the board. I’ll highlight two here, on Apple specifically, before coming back to the others later.
Piper Jaffray’s Gene Munster pens not one but two client reports this morning.
One note is about his and his team’s “checks” with Apple retail stores on Friday.
Munster claims Apple’s stores sold 68% more iPads per hour compared to the year-earlier period on Friday, which he thinks will ensure the company makes his 13.5 million-unit estimate for iPads this quarter. The stores saw 544 people per hour going through the stores on Friday, and it appears they were selling 10.1 Macs an hour and 14.8 iPads.
Munster writes that data from ComScore and ShopperTrak support his view that Apple’s Black Friday sales beat the overall retail sales pace for the day.
And Munster offers a second note, a result of Piper’s 11th annual survey of teenagers’ buying taste, which was conducted in the U.S. in October using both in-person interviews in schools and online surveys, with a sample set of 5,700 to 10,000 teens.
Munster says the latest results show esteem for Apple having again increased in the eyes of teens. Total share of devices based on Apple’s “iOS” operating system have risen from being just 4% of teens’ “wish lists” in 2009 to now being 9.1%, he notes. That includes the iPod Touch, the iPhone, and the iPad.
In case you’re interested, that 9.1% came in second on teens’! wish li sts behind 22% or so of requests specifically demanding “money,” and ahead of the 0.4% that were for Sony’s (SNE) PlayStation 3, and the 0.3% of requests that were for Microsoft’s (MSFT) Xbox 360, and
Munster maintains an Overweight rating on shares of Apple and a $607 price target.
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