Do You Want To Live To Be 100?

Or how about 101?  The Philadelphia Enquirer recently published a piece about Murray Shusterman, a 101 year old working Philadelphia lawyer who has been practicing law since 1936.  The article reports that "his mind is sharp, even if his hearing has dulled. His love for the law still shines."

As I am a promoter of healthy aging at AgingParents.com, I am always intrigued by these stories.  I look for the secrets to healthy longevity that inevitably the reporter asks about.   There seems to be a common theme running through the reports of those who are still going pretty strong at anything near 100.  Here's what I gleaned about Mr. Shusterman's long life.  Maybe we can think of them as the oldsters' tips for productive longevity.

1. The oldest members of our society, who are centenarians, comprising 0.0002 of the population, mostly seem to be very engaged in life. They all have a record of past or current involvement in their communities.  For Murray, it was everything from serving as counsel to the Commission on Human Relations and helping write city laws on fair housing and employment to involvement with his alma mater, Temple University. He has been deeply involved as a leader in many Jewish causes.
2. They face difficulty with stubborn determination.  Murray's son, Robert Shusterman an architect and lawyer is quoted as saying of his father, "He keeps pushing himself as hard as he can, and tries not to complain about things. He has a determination, a will to overcome impediments."

birthday-cake-33.  They are generous with their time and assets. In 1994 Murray and his family gave $1 million to Temple Law School for the renovation of Park Hall, which reopened as Murray H. Shusterman Hall. Last year, Shusterman did more – donating $1.1 million to Temple Law to sponsor a professorship."His commitment and generosity have been an inspiration," law school dean JoAnne Epps is quoted as saying at the time.

4. They share their wisdom. Shusterman taught law as an adjunct professor for more than three decades, served on the university board of trustees, and in 1992 was elected an honorary, lifetime trustee.

5. They don't take themselves too seriously.  Here's what Murray had to say to the reporter when asked about his best and worst experiences in life:
"A person has many experiences over time, some good, some bad. . . . The real secret is to be decent, to be fair, and to be forgiving – now and then even a friend will do something that annoys you. And don't take yourself too seriously."

6.  They stay active.  Murray describes himself as being active all his life.  He played golf until age 100. He is the father of 3 sons and had a long marriage, widowed in 2005.  He doesn't, from the stories about him, strike one as a couch potato.

The story of Murray is not about what to eat or what exercise to do. It's not about doing brain exercises, though some of us think the practice of law is, of itself a regular brain exercise. ( I can attest to that from 3 decades of personal experience!) It is about much broader concepts and a philosophy of life.  Yes, he is surely blessed with good genes. And he maximizes this benefit by making his life an example of doing a lot of things in an upright way, enjoying it to the fullest.  70% of healthy aging is about your lifestyle.

I was inspired by Murray and hope you are too.  Even if you pick only one of the above six things he does and do more of it, you just might increase your chances of a longer, healthier life.

Until next time,
Carolyn Rosenblatt
AgingParents.com

P&G’s New Plan: Keep It Simple Stupid

What is Procter & Gamble (PG) throwing out?

For the last three years, P&G has labored to cut costs and sharpen its focus on its biggest brands in an effort to revitalize sales and improve profitability. In short, the maker of Tide detergent, Pampers diapers and Olay skin creams wants to catch up to its faster growing rivals.

That not an easy thing to do for such a large company.

But the consumer products giant has just ended a fiscal year in which net revenue grew a paltry 1%. So it's decide to get smaller – quite a bit smaller —  by shedding more than half of its brands.

That's right. P&G plans to keep 70 to 80 brands and jettison the rest. That's a massive undertaking, given the breadth of its current portfolio, which includes Head & Shoulders, Old Spice, Max Factor and Hugo Boss.

Investors cheered. The stock rose 4% to $80.48, making P&G the best-performing stock in the Dow Jones Industrial Average.

Early Friday, P&G reported fiscal fourth-quarter operating profit of 95 cents a share, up from 79 cents a year ago, as revenue slipped 1% to $20.18 billion. Organic sales, which exclude impacts from currency movements and acquisitions, rose 2%.

Analysts polled by Thomson Reuters had expected earnings of 91 cents a share and revenue of $20.48 billion.

Ahead of the company's conference call, Barclays analyst Lauren Lieberman was not impressed with the numbers. She wrote:

Expectations were low coming into results so PG shares could trade up on the EPS beat, but we see this quarter's performance (and the outlook) as notably weak. In particular, volumes were flat even with a full slate of well-supported new product news in the market in big categories like Fabric and Hair Care. Beauty was particularly disappointing and we'd already modeled the quarter with the tough comparison in mind and greater promotional spending doesn't seem to have moved the needle. In terms of the outlook, it looks as though Street estimates need to come down ~2% (note, we are currently $0.09/sh below consensus for FY15).