Winning the Hearts -- and Ears -- of Modern Drivers

The 2013 International CES in Las Vegas was a reminder just how much our cars have become a second home to us. Both Ford (NYSE: F  ) and General Motors (NYSE: GM  ) announced they are welcoming outside developers to create in-car apps for entertainment, communication, and navigation.

Ford's SYNC AppLink features voice control for many of its apps. The control panel for GM's Chevrolet MyLink looks like an Apple (NASDAQ: AAPL  ) iPhone, and many of its vehicles integrate directly with Apple's Siri voice control.

Another battle taking place inside your car is the one between satellite radio king Sirius XM (NASDAQ: SIRI  ) and web radio providers such as Pandora (NYSE: P  ) . Rex Moore caught up with consumer technology expert Rob Pegoraro in Las Vegas and asked him who might win the ears of today's drivers.

Despite Sirius XM�being one of the market's biggest winners since bottoming out three years ago, there is still some healthy upside to be had if things go right for it -- and plenty of room for it to fall if things don't. Read all about Sirius in our brand new premium report. To get started, just click here now.

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