Why SINA Shares Jumped

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of SINA (NASDAQ: SINA  ) have jumped today by as much as 11% after the company reported earnings.

So what: Revenue in the fourth quarter added up to $139.1 million, which was notably higher than the $133.9 million that investors were expecting. Non-GAAP net income was $9 million, or $0.13 per share, easily topping the consensus estimate of $0.05 per share. The company's Weibo micro-blogging service continues to gain traction.

Now what: Investors are optimistic that the company is making progress with monetizing Weibo, which now has over 500 million users. Weibo ad sales are on the rise and the service is easily the dominant micro-blogging service in China. First-quarter guidance calls for non-GAAP net revenue in the range of $115 million to $119 million, of which $94 million to $96 million should be ad sales.

Interested in more info on SINA? Add it to your watchlist by clicking here.

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