In an effort to edge out other retailers, Wal-Mart (WMT
) has announced that it will be offering the new iPhone products at a discounted price.
The iPhone 5S and 5C are set to run for $199 and $99, respectively; Wal-Mart has knocked the prices down to $189 and $79. The deal requires a contract to obtain the discounted price. There is no word yet on how the company will be able to maintain these figures, especially considering that they will be undercutting Apple (AAPL) itself.
The deal could do well for the retailer, but investors should note that Apple usually reserves the majority of its shipments for its own retail locations, meaning that there will be high demand and little supply at Wal-Mart locations.
Wal-Mart shares were down 14 cents, or 0.2%, at Thursday’s close. The stock is up just over 8% YTD.
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