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EQ Labs, Inc. (Pink Sheets:EQLB), inventor and marketer of the EQ Energy Drink, reports that its sales for the six months ended June 30, 2010 increased 40% compared to the same period in the previous year. Earlier this year, the company had reported a sales increase of 300% percent in the Las Vegas Region.

“We expect to perform very well this year for our shareholders,” Chief Executive Officer, Maurice Owens, said in a statement. “Our innovative and great tasting products are being well received by consumers in some key markets throughout the United States.

EQ Energy Drink is currently sold in 800 stores in 48 states. The EQ Energy drink is the only effervescent-based tablet on the market today that is specially formulated with a combination of essential herbs and nutrients to easily dissolve in any beverage resulting in sustainable energy and a heightened sense of focus. The company is engaged in the process of recruiting additional international “sports” celebrities to endorse the EQ Energy Drink.

Mr. Owens concluded, “We are extremely pleased regarding the market acceptance of our product this year. We expect these positive trends to continue and we anticipate the ability to deliver continued good news to our loyal shareholders.”

Attitude Drinks (ATTD.OB) is proud to report the launch of Phase III �Recovery�, a revolutionary, innovative sport and fitness recovery drink melding the unparalleled benefits of milk, nature�s most perfect food, with the very latest scientific research. Using patented technology, this cutting edge recovery drink is the only to offer 100% USDA Grade ‘A’ Real Milk, the most recognizable source of protein to the tired body. Additionally, formulated with an optimal scientific balance of carbohydrates to protein essential to physical recovery, Phase III �Recovery� is truly cutting edge and in a league of its own.

Phase III is reduced sugar, low fat, grade A flavored milk that features 29% less sugar and more than 2 times the protein of regular chocolate milk. In creating this revolutionary drink, Attitude Drinks filtered out lactose and much of the sugar naturally found in low fat milk. While Phase III has no protein added, the concentrated mineral and nutrient rich milk provides 35 grams of protein and the taste and mouth feel of low fat chocolate milk. This process enables strategically balanced protein and carbohydrate levels and fortification with a robust list of nutrients and electrolytes. Phase III is packaged in 14.5 ounce re-sealable, environmentally �green� bottles.

PepsiCo’s (NYSE:PEP) Gatorade line of performance drinks adds over 40 years of rehydration and sports nutrition research.

In 2010, Gatorade introduced the G Series; a new line of products from Gatorade that go beyond hydration to provide fuel, fluid and nutrients before, during and after the game.

Gatorade Prime 01: Pre-game fuel in a convenient 4-oz. pouch, designed to be used in the 15 minutes before the game to provide energy by maximizing the availability of carbohydrate energy to muscles.

Gatorade Perform 02: The proven Gatorade Thirst Quencher that offers a scientifically-formulated blend of carbohydrates and key electrolytes, and is designed for use during the game to help athletes rehydrate, replenish electrolytes and refuel with carbohydrate to push through all four quarters.

G2 Perform 02: A low-calorie sports drink that delivers functional hydration to athletes during the game, but with less than half the calories of Gatorade Thirst Quencher.

Gatorade Recover 03: The first protein recovery beverage with the consistency of a thirst quencher. Recover 03 is formulated for use immediately after the game (within 30-60 minutes) for rehydration and to promote muscle recovery.

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