In typical Apple (AAPL
) fashion, the company has invited media to a mysterious event set for Tuesday, October 22nd.
The invitation reads “we still have a lot to cover” with the Apple logo through out the image. This is par for the course for a new product announcement, as Apple has often waited until the last minute to invite media to launch events, and refuses to officially call them “launch events” ahead of time.
This time around it is widely expected that the company will draw the shades on its latest iPad iteration. The launch will be particularly crucial, as the tablet space has become crowded in recent years, threatening Apple’s market share. As usual, analysts and users are expecting higher speeds, thinner designs and an improved display from the yet-to-be released product.
Apple shares were up $2.98, or 0.6%, at Tuesday’s close. The stock is down just over 6% YTD.
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