Antar became interested in Green Mountain after a blogger asked him a question about the company in 2010. Once he started looking at the books, it was obvious there were problems, he says. "All I can tell you is that Green Mountain is clearly violating SEC Disclosure Laws and GAAP rules," Antar said in a phone interview. Kathleen Shaffer, Green Mountain's investor-relations coordinator, was unavailable to comment on claims made by Einhorn and Antar when contacted by TheStreet. Sandy Yusen, director of public relations, is out of the office until Oct. 25.Antar has been blogging about what he says are accounting irregularities at Green Mountain since late 2010. While much of Einhorn's analysis is focused on the fundamental flaws with Green Mountain's business, Antar is reviewing only accounting.What's Green Mountain doing that looks so fishy? According to Antar: 1. On Sept. 20, 2010, the company was notified of a Securities and Exchange Co! mmission inquiry and request for voluntary information concerning "revenue recognition practices and the company's relationship with one of its fulfillment vendors." The next day, Michelle Stacy, the head of the Keurig unit, exercised 5,000 options and immediately sold her shares at $37 per share. A day after the information for the SEC inquiry was released to the public (Sept. 28) via an 8-K, Green Mountain's stock dropped to $31.06. Antar finds it "hard to believe that Stacy did not know anything about the SEC inquiry and that her sale of stock was not a mere coincidence." There's a class-action lawsuit against Green Mountain, alleging Stacy and other insiders engaged in illegal insider trading.
2. In the 8-K released Sept. 28, Green Mountain disclosed that it discovered an "immaterial accounting error" in the K-Cup business affecting financial reports from 2007 to 2010. Turns out, the company overstated cumulative pre-tax income by $7.6 million. If the error had been deemed material, Green Mountain would have been required to disclose that its previously issued financial reports can't be relied upon and to restate its financial reports to correct the error.
Therefore, Antar says, "Green Mountain may have been aware of material weaknesses in internal controls as early as June 2010 and not on Nov. 19, 2010, when it first admitted to such problems." While the numbers have since been restated, Antar notes in a recent blog post that the numbers still don't add up.
Antar s ays "back in the day at Crazy Eddie, we took advantage of our cozy relationship with certain third-party entities and effectively used them as 'black box entities' to help us inflate our earnings." Interestingly, Einhorn summarizes findings of interviews with several Green Mountain and M. Block employees. According to Einhorn: "The research shows that Green Mountain and M. Block are potentially engaged in a variety of shenanigans that appear designed to mislead auditors and to inflate financial results."
And there's more, including the suggestion of questionable ethical practices and other accounting irregularities relating to reserves. I suggest you check out Antar's blog, which has information about Green Mountain. Antar has offered management the opportunity to debate the issues in an open forum. He's even sent several letters to SEC Chairman Mary Schapiro, detailing what he believes are violations and questionable financial reporting. "The numbers just don't add up," Antar says. "Could it be stupidity? Yeah, sure, but there are so many violations here, I just have to believe that something is wrong." Antar says he has no vested interest in the demise of Green Mountain. He says he has no position in the stock and, according to his Web site, "my investigations of these companies are a freebie for securities regulators to get me into heaven, though I doubt I will ever get there. My past sins are unforgivable."
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